Understanding the Internal and External Environmental Factors and Its Impact on Daycare Marketing

For a daycare center to successfully identify what sort of marketing strategies to employ for the daycare, it is important first to evaluate the environment that affects its marketing strategy. There are 2 types of environmental factors that the daycare will need to assess; its external environment and its internal environment.

External environmental factors are issues that affect the daycare business but are outside of its control. The daycare just simply needs to know what it is and work around its constraints.
- Political - what are the governmental rules and regulations in which the daycare is required to adhere to.
- Economic - what is the economic situation. - recession? Inflation? Etc.
- Sociocultural - what is the expectation of the people with regards to daycare services. Are they expecting just a nanny care service or are they expecting something more. Thjs will impact the daycare services that should be offered.
- Technological - this will impact the way in which we communicate with the customer as well as how we promote the daycare centre.

There is also an internal environment in which the daycare exists which will affect the marketing which will require the business to do some "soul-searching". Internal environmental factors are those that are within the daycare's control. The daycare will need to look at the daycare business as a whole and identify its strengths and weaknesses. Strengths will be those factors that the daycare is proud of or good at. Weaknesses are basically areas of improvement. A good guide will be to benchmark the daycare against a close competitor's.

Understanding the Internal and External Environmental Factors and Its Impact on Daycare Marketing

In internal environmental scan will require the daycare to conduct a close evaluation at the following:
- the services it provides
- the price of its services
- its current strategy to promote and market the daycare
- the way the business is operating
- its staff and their qualifications
- its finances and budget

With the information gathered on the daycare's internal and external factors, the daycare will be able to make a more information decision on its marketing strategies.

Understanding the Internal and External Environmental Factors and Its Impact on Daycare Marketing
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Impact of Environmental Factors on HRM

ABSTRACT:
This article focuses Human Resource's are to be included in the total value of a business, as people constitute the core element of an organization. The various factors which emerge as a challenge have been highlighted.

HR manager cannot perform his job in a vacuum as a member of environment factors which affect the HRM. Environment in HRM refers the totality of all factors which influence both the organization and HRM sub-system.

Environmental

Technological Factors:
Just as necessity is the mother of invention competition and other reasons are responsible for the rapid technological changes and innovations. As a consequence of these changes, technical, personnel skilled workers, computer operators and machine operators are increasingly required. Hence procurement of skilled employees and their increase in numbers to match the changing job requirements has become a complicated task.

Impact of Environmental Factors on HRM

Changing demand of employees:
The information technological revolution and neck to heel marketing competition of most of the organization due to globalization demand that the existing employees adopt to the ever changing work situations and learn new skills and knowledge, etc., to cope up with the new changes.

Employees' organization:
These organization constitutes one of the power blocks in many countries.

Customers:
Organization depends upon customers for their survival and growth. Customers revolt against employees, if the services rendered are less qualitative. Hence HR manager has to take the customers' attitude towards employees in HRM, particularly on service Industries and enable the employees to maintain relations with customers.

Social Factors:
Social environment consists of class structure, mobility, social roles, nature and development of social institutions, caste structure and occupational structure socially forward and backward sections, traditions, religion, culture and etc., these factors influence the HRM of an organization viz., its Human Resources.

Economic Factors:
These factors affect HRM of an organization by influencing its operations. Eg-economic system, economic policies, national income /per capita income, wage level and structure, distribution of income and wealth and etc., Hence, these factors influence the wage and salary levels of an organization.

Political Factors:
Splits in and amalgamation of existing parties affects the trade union in an organizations results in intra and inter union rivalry, new trade union formation, splits in and amalgamation of existing trade union and etc., These changes in trade union complicate the taste of HRM.

Conclusion:
The early part of the century saw a concern for improved efficiency through careful design of work. During the middle part of the century emphasis shifted to the availability of managerial personnel and employee productivity. Recently, they have a focus on renewed emphasis on productivity.

Impact of Environmental Factors on HRM

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